What is Social Proofing?

     Social Proofing is a psychological term used to identify the behavior of the customers being influenced by the behavior of other customers. It is a concept used by many marketers to show the credibility and validate the quality of their services to the potential customers by using existing customers. For example, people tend to visit a crowded restaurants compared to less crowded restaurant, thinking that the food available in the crowded restaurants is good, since many people opt for it.