Your Ad is going 30 kilometers across the otherside of the city where it will never help convert the prospective reader.

Your Biz too will not be able to serve a customer who is 30 kilometers away.

You EQUALLY want a COST EFFECTIVE post-sales service / support which can only be possible for LOCAL CUSTOMER.

After all, you want to ensure repeat footfalls of a Happy customer, which can only happen via LOCAL CUSTOMER