Google Search presence is vital, but the last decade has shifted major biz discovery / branding / reach via Social Media platforms.
Go for Local Business Directories which are strong on Local Google Searches, Rich in Local Business listings and ALSO PROVIDE LOCAL SOCIAL MEDIA REACH. These come way cheaper and creates your business visibility within your biz geo-location.
Look for abilities like Local Community engagement like at https://residents.smartsuburbs.in / Local Biz Community platform allowing for local businesses to post content / blogs which help boost your digital footprint and ranking.